founding the product owner discipline
One agency-side PO role, designed into a governed team of six.
I was the first agency-side product owner at Team One. The job after the job was building the discipline itself: prioritization standards, roadmap governance, decision-lane clarity, and training structures for incoming mid-level POs — scaled from one role into a team of six, with product vision spanning a 98-person digital organization across eight teams.
Org design responds to the same instincts as system design. Define the interfaces, make ownership explicit, and the structure outlasts you.
Full case study in progress — artifacts pending clearance or writing time. The insight below is already earned.
A discipline is a designed system — governance, guardrails, ownership lanes — applied to people instead of code.
the insightpart of the practice — product ownership at platform scale.