work

Production tools, platforms, and the occasional physical install. Each case study ends with the thing I learned that wasn't obvious going in.

platforms · 2022–presentLexus & Toyota build & priceTwo brands, one aging configurator, and an asset pipeline that topped out in the hundreds.jd power best in class · ~700k monthly usersai tools · 2026Jira velocity intelligenceJira forgets your velocity after six sprints. The fix was never a bigger context window.420k-token problem → postgres + apiai tools · 2024–presentT1 triage botEight scrum teams, a rotating triage duty, and severity calls that depended on who was on shift.~90% less manual routing · ~99% acceptedplatforms · 2024–presentGR GT digital ecosystemA multi-year, phased ecosystem architecture for Gazoo Racing's US brand launch — built so future vehicle programs inherit it.multi-year roadmap · 12+ teams and vendorsexperiential · 2025–presentin-dealer Unreal LED wallA dealership LED video wall experience, run like a governed platform instead of a one-off activation.hardware + software + rollout roadmaporg design · 2022–presentfounding the product owner disciplineOne agency-side PO role, designed into a governed team of six.1 role → a team of 6 · 98-person orgorg design · 2024–presentAI governance & council frameworksMoving an agency from AI experimentation to operational capability — with guardrails.400 trained · 150–200 in active adoptionai tools · 2024–presentSLA & delivery monitoringDelivery accountability was tracked manually and invisibly. Now it is automated and visible.ai tools · 2026GEOBrands get described by AI engines whether they manage it or not. GEO audits and tracks how.chatgpt · perplexity · gemini · copilotai tools · 2026AETHERCampaign intelligence: an ML pipeline does the math, an LLM writes the assessment.2 live client brands · grounded chatai tools · 2026CraggleRock + RFI acceleratorRFI assistance as a real system: retrieval, chat, gateway, and a document pipeline — seven workloads, one product.crag retrieval · 7 workloadsai tools · 2026proofing guardrailAI-assisted editorial QA where every model suggestion passes a meaning-drift gate before a human sees it.deterministic + semantic · audit receiptsai tools · 2026natural-language data lake searchAsk the media data lake a question in plain English; it finds the right view, writes the SQL, and answers.question → catalog → sql → answerai tools · 2026intake botProduct owners were the intake queue — every DM and hallway ask landed on them, and the work entered the backlog already shaped wrong.probe · capture · confirm deterministicallyplatforms · 2026pulseAd tags fail silently. Pulse watches the measurement layer itself, across the site and the dealer network.2,246 tags · ~244 dealer sitesai tools · 2026sprint trackerThe velocity dashboard, graduated: a full sprint-intelligence product with AI-generated sprint reports.the velocity dashboard's successorplatforms · 2026release notes automationIf deployments are structured, the release notes already exist — this service writes them down.platforms · 2026program plannerTimelines, resourcing, and roadmaps with one source of truth — and a client-ready view of the same data.team view + client view, one modelplatforms · 2026blue angelsA revenue pipeline tracker — because new business deserves the same governance as delivery.ai tools · 2026trafficstation mapperBroadcast ad ops: station extraction from media buy reports — with the AI reserved for the genuinely unknown.deterministic-first · team-wide dedup cacheai tools · 2026compassThe AI transformation program's operating system — a 100+ item roadmap, 260+ automations, and a council, out of the spreadsheet.the program, as a systemai tools · 2026the knowledge spineOne version-controlled source of truth for PO ways-of-working — serving four different agent CLIs and the tools built on top.1 repo → 4 agent clis + the fleetplatforms · 2026the migration kitNine apps moved from consumer hosting to the corporate platform — and the process itself became the product.9 apps re-platformed · 1 reusable runbookai tools · 2026fetchOffice dog-day bookings, rebuilt from a stretched-thin commerce plugin into a real system — waitlists, vaccination records, and all.83kb of acceptance criteria · 10 slots a daylab · 2025NDA kioskAn unsexy compliance workflow, made into a clean system.lab · 2026synthetic c-suiteUpload the strategy, configure the executives, and watch AI personas argue about it before the real ones do.multi-agent panel · provenance-scoredai tools · 2026GEO measurement stackThree layers of AI-search measurement — and the discipline to label what each one can actually claim.clickthrough · visibility · crawlabilitydesign · 2024design system POCScalable design-token architecture, from someone who started as a designer.lab · 2011–presentpredictive market modelsTensorFlow and PyTorch models for stock and ad-buying analysis — since 2011.14 years of applied mllab · 2025–presentdelphiA personal AI stock-analysis platform — daily predictions, always-on dashboard.lab · 2026city signalLive Dallas police and fire dispatch on one map — urgency-weighted, real-time, and built on zero API keys.live sse · zero api keyslab · 2026–presentAI guitar tone engineDescribe a tone in plain English — “Mayer’s Gravity, live” — and an agent dials it into the amp sims in real time.cold start → playing in ~9 secondsai tools · 2025test plan generatorRisk-based test plans generated from DSM spreadsheets — Claude does the reading.

Several of these were built for Team One (Publicis Groupe) on the Lexus/Toyota account. Case studies describe problems and architecture without client-confidential data; screenshots and internal metrics appear as they clear.