§ experiential · 2025–present
in-dealer Unreal LED wall
A dealership LED video wall experience, run like a governed platform instead of a one-off activation.
install photography pending clearance.
Full experiential platform for GR GT in dealerships: hardware and software stack definition, demo architecture, Unreal rendering pipelines, physical-environment integration, and a long-term rollout roadmap with digital continuity back to the web ecosystem. Experiential installs usually die as activations; this one is versioned and governed.
Full case study in progress — artifacts pending clearance or writing time. The insight below is already earned.
A physical retail install is a digital platform with a power cable — version it, govern it, roadmap it like one.
the insight