Platforms, governed. Tools, shipped. Same hands.
I turn fragmented digital capability into durable, governed platforms — and personally build the production AI tools that prove it. Born in the trenches. Still in them.
platformsLexus & Toyota build & priceTwo brands, one aging configurator, and an asset pipeline that topped out in the hundreds.jd power best in class · ~700k monthly users
experientialthe prototype that became the launch appGR GT in-dealer: a real-time UE5 configurator on an LED wall, driven from a tablet. I built the proof of concept outside the production process; engineering chose to ship it instead of rebuilding it.POC → launch app · build ownership vs deployment execution
ai toolsT1 triage botEight scrum teams, a rotating triage duty, and severity calls that depended on who was on shift.~90% less manual routing · ~99% accepted · v2: inputs firstI own the Product function at Team One for the Lexus and Toyota digital business — product owner practice, roadmaps and KPIs, platform prioritization, triage, Product hiring — and the roadmap for the Lexus.com ecosystem (~7–8M monthly users) across a 98-person digital organization. And underneath that, the part most leadership resumes can't say: I write the specs and ship the software myself. 20+ production tools on an internal AWS container platform, and both launch apps for the Toyota GR GT US launch, built through AI-assisted engineering on 14+ years of hand-written code.
The industry has started calling this work forward deployed — embedded with the client, deploying production AI systems, training the org on adoption. I operate at the intersection of architecture and strategy, not just code. It's product ownership at platform scale, done agency-side.
Identify a real pain point, architect a durable system, spec it precisely, and use AI to collapse the distance between vision and execution.
Every case study ends with the insight that wasn't obvious going in. They're collected in one place — the insights index — if you want the 90-second version of how I think.